TANGERINE SIGNS INTERNET AND MOBILE EXCLUSIVE PARTNERSHIP WITH MELBOURNE RENEGADES.

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Monday, 26 August 2024

Tangerine, one of Australia’s fastest-growing internet and mobile providers, is joining the Melbourne Renegades, with the 2024/25 season the first of a multi-year agreement between the Victorian BBL and WBBL team and Tangerine as a Platinum Partner.

Tangerine has steadily captured Australia as a simple, no-fuss internet and mobile choice competitor to leading telcos since entering the market in 2014.

The major sponsorship is the first foray into cricket for the brand and is a milestone in the telco’s increasing market share and appeal among Aussies who respond to the brand’s ‘simple internet’ proposition, and price-competitive plans for uncomplicated home use data and changing family mobile needs.
The Renegades playing kit will feature the Tangerine logo on the sleeve this season, with Tangerine as the exclusive telco category sponsor. To welcome the partnership, the telco has planned campaign activities to be rolled out across the season, celebrating the much-loved Australian summer sport. Stay tuned for more.

Tangerine Founder and CEO Andrew Branson said the partnership with the Renegades is a perfect fit.

“Cricket is connected to family and friends summer moments for so many Australians, including the team at Tangerine - spending sunny weekends together with the cricket on at home on the TV, streamed across devices, in the car. Having a hit at the beach or the park. We like to think we’re in the business of connecting Aussies to the things they love – including cricket.”
“The Renegades share our values of giving Aussies and families a great product, to enjoy on weekends and holiday time. Plus they’re in a high-performance industry that relies on digital technology to analyse that performance, they know how important digital is to not just the fans watching, but to the business of sport. We know our customers love Summer sport, and we’re really excited to get behind it on their behalf as well. We’ll be doing a lot of watching and talking about Big Bash this Summer. It’s going to be a great season!”

Melbourne Renegades General Manager, James Rosengarten said the team is thrilled to welcome Tangerine as a WBBL and BBL Platinum Partner.

“This partnership is about merging high-performance, in cricket and connectivity, and aligning on our businesses’ values of serving up entertaining, easy-going, down-to-earth, and excellent customer experiences.” he said.

“Starting this new chapter with Tangerine is an exciting opportunity for us. Just as they’re bringing something new and refreshing to the telco space, we’re eager to bring that fresh energy and innovation to this season.”

Rosengarten’s comments were joined by those of Renegades Head Coach Cameron White.
“Cricket is about speed and reliability and Tangerine offers that, so there is a shared objective between the Renegades and Tangerine to focus on performance.”

The new playing kit featuring Tangerine will debut in the Renegades’ opening match of WBBL|10 against Sydney Sixers at Adelaide Oval on 27 October, ahead of their first home game of the season at CitiPower Centre (Junction Oval) on 2 November, then with the men’s league kicking off on 16th December at the SCG ahead of their first home game at Geelong on the 19th. And then it’s first run with the men’s team against Sydney Sixers at the SCG on 16th December, ahead of a home game at Geelong on the 19th. 

Cricket Australia has previously confirmed Test player Nathan Lyon has a deal with the BBL to play for the Renegades this season outside of existing test commitments. The Renegades have secured Australian players Sophie Molineux, who will Captain the side, and Tayla Vlaeminck alongside West Indies skipper Hayley Matthews, Tammy Beaumont (England) and Harmanpreet Kaur (India), with a stellar lineup wearing the Tangerine on their sleeves.
A stellar lineup will wear the Tangerine on their sleeves with Australian stars Sophie Molineux, Georgia Wareham and Tayla Vlaeminck alongside West Indies skipper Hayley Matthews, who will return for a third WBBL season, plus power hitters and excitement machines Jake Fraser-McGurk and Josh Brown. Keep watching Tangerine and Renegades socials to see the partnership campaign kick off as the summer of Big Bash cricket gets closer – looking a little more orange-flavoured this year!

Catch the action as Tangerine and the Melbourne Renegades team up to power the future of cricket. Watch now!